How can your brand connect with the changing urban consumer?

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They’re the driving force of economies, innovation and lifestyle. They’re also demanding, dynamic and stressed out. And by 2045, their numbers will have reached six billion.

As more people move to cities and the divide between urban, suburban and rural consumers widens, it’s essential to understand the changing profile of city dwellers.

In New Metropolitans – part of our new Spotlight Trend, Smart Cities – we reveal how brands can give urbanites the sense of community, calm and flexibility they crave. 

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