Decoded Fashion’s inaugural Beauty Summit in New York brought marketers, retailers, influencers and tech startups together to discuss the intersection of beauty, technology and retail. From democratising bespoke products, to social listening for informal feedback, and finding the right influencers, Stylus outlines the key takeaways.
Key takeaways from the 2016 edition included:
- Enabling Expression: Empowering the consumer who does not accept cookiecutter ideals of beauty.
- Follow Your Community: Using social listening tools to leverage conversations not directed at your brand.
- Custom Do-It-With-Me: Consider the power of ‘do-it-with-me’, which creates a more compelling consumer experience.
Download your copy of the Decoded Beauty New York Summit 2016 report to find out how to optimise tech across multiple functions within beauty.